The team is back home, the expo carpeting is been pulled up, and the dust has settled on the convention floor. Congrats on another fantastic show!

But it isn’t time to shut the book on this year’s conference just yet. You have a bit more work to do. Luckily, this is the fun part where you get to reap the rewards of all your efforts

Here is the Post Trade Show Checklist to help you capitalize on all of the hard work that you put in on the floor of your recent expo.

1 How did we do compared to last year?

Did you gather more leads than last year? How about sales? What were the the differences in budget and was that money well spent? The more metrics you can assess, the better you can prepare for future shows.

2 Did we meet our goals for this year?

Did you gather as many leads as you expected? Were you able to qualify them thoroughly enough? Did you stay on budget? What new strategies helped in achieving these goals, and which fell short?

3 Did you have enough marketing materials and giveaways for everyone who came to your booth?

Hopefully you have a few left over, but not too many. And fingers crossed that you didn’t run out before the end of the show! Reflecting on inventory gives a good sense on what giveaways and strategies are working, while also identifying places for improvement.

4 Follow up with your leads!

It is imperative that you follow through with all of the connections you made on the show floor. Fulfill any promises including sending information packets, scheduling meetings, or providing estimates. Remember, you weren’t the only booth they visited on the floor, so keep the conversation going. Even a simple “thank you for stopping by the booth,” can go a long way in keeping a conversation from going cold.

Hope this helps, and see you on the trade show floor!

About the Author

Ryan Kane – Trade Show Presenter and Magician

Interested in keeping your expo booth busy and buzzing? Ryan Kane combines sleight-of-hand magic, humor, and your company’s messaging to draw massive crowds to your trade show booth. He has presented at some of the largest trade shows in the world (RSA, VMWorld, CES) and in cities all over the world (London, San Francisco, Las Vegas, Barcelona).